Once you file your trademark application, an Examiner will review the application to look for compliance with trademark laws. The mark cannot be generic, descriptive, or a surname, and it cannot have a likelihood of confusion with another trademark that is in the Principal Register or Supplemental Register, either as an application or registration.
Once the mark overcomes these hurdles, the Examiner may require a restatement of the goods and services for clarity, and these are generally in line with the USPTO Goods and Services ID Manual.
The trademark application is then published for competitors to see, and potentially oppose (a mini-trial). If No opposition is filed, the trademark application proceeds to allowance, and will register once use is shown through a Statement of Use.
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